CASE STUDY: Integration of EasyAsk Natural Language Search and Magento Enterprise

By Posted in - Business & Coding & eCommerce & CSE & Marketing on March 5th, 2012 0 Comments Easyask

How to integrate EasyAsk, a Natural Language Search engine to Magento Enterprise

We implemented a combined Magento Enterprise and EasyAsk solution for a national tool multi-channel retailer with a catalog of over 5,000 items.

“The e-commerce catalog was characterized by complex descriptions and terminology requiring a search product that intuitively knew what the visitor was looking for,” said Kevin Calloway, Managing Partner, IJHANA. “The EasyAsk natural language solution was easy to implement and dramatically expanded the search and navigation capabilities, helping the site convert customers faster.”

CHALLENGE

Turn a clumsy eCommerce platform with outdated technology and limited functionality into a manageable system with a customer friendly interface.

SOLUTION

Due to unique business processes and rules, the project required an open source solution that was highly modular, allowing for flexibility and growth.

METHOD

Developed an open source solution based on Magento Enterprise Shopping Cart.

RESULT

Ability to see inventory in real-time, reduced redundancy across the platform, allowed for data sharing and planning across departments and the ability to successfully service 75x more customers per month. Resulting in revenue growth of 400% in first 6 months.

LINK TO SITE

Harbor Freight Tools

Services Used

ADVISORY SERVICES

  • Decision Support
  • Business Unit Development
  • IT Restructuring
  • Human Capital

CLIENT SERVICES

  • Interactive
  • Branding / Design
  • Information Architecture
  • User Experience
  • Project Management

MARKETING

  • Online

View all of our case studies here.


NOTE: IJHANA is a Magento Silver Partner and a EasyAsk Development Partner.

Please leave a Comment